中国宽带应用产业发展趋势研究

宽带应用是指基于宽带互联网的增值服务。随着宽带接入的普及,宽带应用产业将成为互联网产业发展的主导和趋势。预计到2006年以后,宽带互动媒体将成为主流的宽带应用。宽带应用产业的总体发展趋势包括价值链复杂化、运营模式多样化、服务个性化与综合化。宽带应用产业的运营模式的变化趋势是商业模式细分化、收入模式多元化、营销模式传统化等。预计到2008年,宽带应用产业的市场规模将占整个宽带产业市场规模的一半。

Analysis of the Development Trend of Chinese Broadband Application Industry

Broadband application is one kind of value-added services based on broadband Internet. With the popularization of broadband access, the broadband application industry will play a leading role in Internet industry. It is predicted that broadband interactive media will become mainstream application after 2006. Its development trend includes value chain complication, operation mode diversification, service individuation and integration. The changing trend of the operation mode is business model differentiation, revenue model multiplicity, marketing model traditionalization. It is estimated that, at the end of 2008, the market size of broadband application industry will occupy about 50% of the whole broadband Internet industry.