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有线数字电视服务策略刍议
引用本文:朱宝奇.有线数字电视服务策略刍议[J].广播与电视技术,2009,36(4):79-84.
作者姓名:朱宝奇
作者单位:中广有线信息网络有限公司扬州分公司
摘    要:有线数字电视整体转换正在全国各地快速推进,本文分析了推进过程中存在的问题,对服务及其特性进行分析后,提出“公益保障,及时可靠,满足需求,有偿服务,市场运作”的现代服务理念。并针对处在引导期、发展期的有线数字电视运营实际,探讨实施现代服务理念的有效途径。

关 键 词:服务  有线数字电视  运营  策略  管理

Discussion about Cable DTV Service Strategy
Zhu Beoqi.Discussion about Cable DTV Service Strategy[J].Radio & TV Broadcast Engineering,2009,36(4):79-84.
Authors:Zhu Beoqi
Abstract:Promoting digitalization of CATV is an inevitable trend of technological development, is an essential requirement for the promotion of national informationization and national economy development, and is a project for benefit of thousands of families. However, this project is becoming a project that people complain. This is mainly caused by poor service. In view of actual operation of cable DTV during guiding period and developing period, the article discusses an effective way to implementation of modern se...
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