| 科技期刊的品牌经营 |
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| 引用本文： | 曹兵,蒋伟,佟建国.科技期刊的品牌经营[J].冶金信息导刊,2007(2):45-46,17. |
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| 作者姓名： | 曹兵 蒋伟 佟建国 |
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| 作者单位： | 北京科技大学学报编辑部,北京100083 |
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| 摘 要： | 随着我国加入WTO，我国的科技期刊面临着严峻的竞争形势，只有尽快适应全球一体化的市场环境，建立品牌经营的理念，制定品牌化出版的发展战略，才能在激烈的竞争中生存发展。
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| 关 键 词： | 科技期刊 品牌 定位 创新 |
| 修稿时间： | 2006-10-20 |
TRADEMARK MANAGEMENT OF SCI- TECH PERIODICAL |
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| Cao Bing ,Jiang Wei, Tong Jianguo.TRADEMARK MANAGEMENT OF SCI- TECH PERIODICAL[J].Metallurgical Information Review,2007(2):45-46,17. |
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| Authors: | Cao Bing Jiang Wei Tong Jianguo |
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| Affiliation: | Editorial Board of Journal of University of Science and Technology Beijing Beijing 100083 |
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| Abstract: | With China entering into WTO, domestic sci - tech periodicals are facing severe challenge and opportunity. To survive in severe competition, sci - tech periodicals should adapt to the market conditions of globalization, establish the conception of trademark management, and frame the developing strategies of trademark pubhcation. |
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| Keywords: | sci- tech periodical trademark orientation innovation |
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