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汽车造型与审美潜意识
引用本文:胡锦春. 汽车造型与审美潜意识[J]. 安徽电子信息职业技术学院学报, 2014, 13(1): 61-64
作者姓名:胡锦春
作者单位:安徽江淮汽车股份有限公司,安徽合肥,230061
摘    要:通过发掘受众的潜意识源头,去理解其特定的审美观,有针对性的选择与之相契合的造型元素加以应用,是一名优秀的汽车设计师需掌握的必要技能。本文重点阐述了审美与潜意识的关系,及其在汽车造型领域的具体体现;针对中国的汽车造型设计未来的发展提出了自己的见解。

关 键 词:汽车造型设计  审美  潜意识

Car Styling and Aesthetic Sub-consciousness
HU Jin-chun. Car Styling and Aesthetic Sub-consciousness[J]. Journal of Anhui Vocational College of Electronios & Information Technology, 2014, 13(1): 61-64
Authors:HU Jin-chun
Affiliation:HU Jin-chun (Anhui Jianghuai Automobile Co. , Ltd., Hefei 230061, Anhui)
Abstract:It’s essential for an outstanding car designer to be able to understand the audience’s specific aesthetic views from the perspective of its sub-consciousness and select corresponding styling elements to apply them to car designing. The relationship between aesthetics and sub-consciousness is studied, and its reflections in car styling are illustrated. The present writer’s views on China’s future development of car styling design are put forward.
Keywords:car styling design  aesthetics: sub-consciousness
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