Reactance as a function of actual versus projected autonomy.

Tested the impression management interpretation of psychological reactance. Contrary to the traditional effectance motivation interpretation, the impression management interpretation asserts that people are less concerned with the actual loss of a specific behavioral freedom than they are with maintaining the outward appearance of being free. 122 undergraduates read a communication that threatened their freedom to hold a particular attitude. Prior to the threat, some Ss were able either publicly or privately to exercise their freedom. Other Ss were not given the opportunity to exercise their freedom prior to its being threatened. Ss expressed their postcommunication attitude in a public or private manner. Consistent with the impression management hypothesis, attitude change did not occur when postcommunication attitudes were private. Further, public postcommunication attitudes were primarily used to convey the impression that the participant was autonomous; reactancelike attitude change occurred only when participants had not publicly exercised their freedom before it was threatened. (14 ref) (PsycINFO Database Record (c) 2010 APA, all rights reserved)