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论我国水产加工业发展的新思路
引用本文:吴湘生.论我国水产加工业发展的新思路[J].冷饮与速冻食品工业,2004,10(4):37-40.
作者姓名:吴湘生
作者单位:北京市水产总公司,北京,100011
摘    要:我国是一个渔业生产大国,长期以来,由于水产加工业发展迟缓,已经影响到渔业,特别是养殖渔业的生产与销售。主要原因在于,水产加工业过多依赖日本、台湾的设备与技术,以及产品设计脱离了我国传统的消费习惯与饮食习惯。作结合我国传统的消费习惯,提出了水产加工新的发展思路以及产品设计与营销理念。

关 键 词:水产加工业  中国  消费习惯  发展  养殖渔业  营销理念  销售  饮食习惯  依赖  影响
文章编号:1007-0818(2004)04-0037-04
修稿时间:2003年8月26日

Novel Development Thoughts of the Chinese Seafood Processing Industry
WU Xiang-shen.Novel Development Thoughts of the Chinese Seafood Processing Industry[J].Beverage & Fast Frozen Food Industry,2004,10(4):37-40.
Authors:WU Xiang-shen
Abstract:The fishery industry is important in our country; however, the under-development of the seafood processing techniques is affecting the further development of the fishery, especially the production and sale of the bred aquatics, due the over-dependency on the equipment and technology from Japan and Taiwan and the deviation from the traditional eating habits of our country. The purpose of this paper is to discuss the novel ideas of the development of seafood processing industry in product design and marketing.
Keywords:seafood  fishery industry  marketing  product design
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