Predicting adolescents’ use of social networking sites from an extended theory of planned behaviour perspective |
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Authors: | Rosland K. Baker Katherine M. White |
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Affiliation: | School of Psychology and Counselling, Queensland University of Technology, Victoria Park Road, Kelvin Grove, Qld. 4059, Australia |
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Abstract: | The popularity of social networking sites (SNSs) among adolescents has grown exponentially, with little accompanying research to understand the influences on adolescent engagement with this technology. The current study tested the validity of an extended theory of planned behaviour model (TPB), incorporating the additions of group norm and self-esteem influences, to predict frequent SNS use. Adolescents (N = 160) completed measures assessing the standard TPB constructs of attitude, subjective norm, perceived behavioural control (PBC), and intention, as well as group norm and self-esteem. One week later, participants reported their SNS use during the previous week. Support was found for the standard TPB variables of attitude and PBC, as well as group norm, in predicting intentions to use SNS frequently, with intention, in turn, predicting behaviour. These findings provide an understanding of the factors influencing frequent engagement in what is emerging as a primary tool for adolescent socialisation. |
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Keywords: | Social networking sites Theory of planned behaviour Adolescents Group norm |
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