| 论品牌命名的新取向 |
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| 引用本文： | 廖道政. 论品牌命名的新取向[J]. 包装工程, 2002, 23(5): 89-91 |
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| 作者姓名： | 廖道政 |
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| 作者单位： | 株洲工学院经管学院,湖南,株洲,412008 |
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| 摘 要： | 通过对国际国内大量品牌命名的实例分析，归纳出了现代品牌命名的新趋向。即趋大、超洋、趋古、趋新、趋美、趋土。
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| 关 键 词： | 品牌 命名 企业形象 企业文化 名牌战略 创新 |
| 文章编号： | 1001-3563(2002)05-0089-03 |
| 修稿时间： | 2002-05-24 |
Topic "What the Goods Names Tend to" |
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| LIAO Dao zheng. Topic "What the Goods Names Tend to"[J]. Packaging Engineering, 2002, 23(5): 89-91 |
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| Authors: | LIAO Dao zheng |
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| Abstract: | A large number of trademarks in cavil and abroad have been researched, and then it comes to a conclusion that good's names tend to a new direction: They are always on some big subjects; and western countries' senses permeate in them; At the same time, they sounds like from old times; of course , they are newer and more beautiful than any before , even more traditional. |
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| Keywords: | Trademark Name after To tend towards |
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