权力结构影响双渠道供应链的绿色创新效益研究

在进行绿色创新的单制造商与单零售商构成的双渠道供应链中，基于供应链成员的权力结构，考虑绿色创新行为对供应链成员价格、需求以及生态效益、经济效益和社会效益的影响。研究发现: 直销渠道的销量和制造商利润在MS模式下总是最大的，零售商利润在RS模式下最大；从系统总利润角度来看，MS 渠道权力结构最优。

Study of Green Innovation Effectiveness Achieved through Influences of the Power Structure on Dual-channel Supply Chain

Based on the power structure of supply chain members, this paper considers the influence of green innovation behavior on the price, demand, ecological benefit, economic benefit and social benefit of supply chain members in a dual-channel supply chain composed of single manufacturer and single retailer. The results show that the sales volume and manufacturer profit of direct sales channel are always the largest under MS mode, while retailer profit is the largest under RS mode. From the perspective of total system profit, power structure of MS channel is optimal.