| 基于OMA的移动广告投放平台设计与实现 |
| |
| 引用本文： | 丁磊,钟文杰.基于OMA的移动广告投放平台设计与实现[J].广东工业大学学报,2019,36(4):46-51. |
| |
| 作者姓名： | 丁磊 钟文杰 |
| |
| 作者单位： | 广东工业大学 计算机学院,广东 广州,510006;广东工业大学 计算机学院,广东 广州,510006 |
| |
| 基金项目： | 国家自然科学基金资助项目（61202267） |
| |
| 摘 要： | 为有效管理数量庞大的移动终端的移动广告，设计了一种基于OMA （Open Mobile Alliance，开放移动联盟） DM （Device Management，设备管理）协议的移动广告投放平台.该平台使用DM协议，通过下达管理命令对客户端的管理对象进行管理，从而实现对移动广告的管理功能.实验结果表明，基于OMA的移动广告投放平台能够对数量庞大的移动终端的移动广告进行管理，并提高平台的可靠性和稳定性.
|
| 关 键 词： | 开放移动联盟 移动广告 设备管理 |
| 收稿时间： | 2018-12-11 |
The Design and Implementation of Mobile Advertising Platform Based on OMA |
| |
| Ding Lei,Zhong Wen-jie.The Design and Implementation of Mobile Advertising Platform Based on OMA[J].Journal of Guangdong University of Technology,2019,36(4):46-51. |
| |
| Authors: | Ding Lei Zhong Wen-jie |
| |
| Affiliation: | School of Computers, Guangdong University of Technology, Guangzhou 510006, China |
| |
| Abstract: | In order to effectively manage mobile advertisements with a large number of mobile terminals, a mobile advertising platform based on OMA (Open Mobile Alliance) DM (Device Management) protocol is proposed. The platform uses the DM protocol to manage the management objects of the client by issuing management commands to realize the management function of the mobile advertisement. The experimental results show that the OMA-based mobile advertising platform can manage the mobile advertising of a large number of mobile terminals and improve the reliability and stability of the platform. |
| |
| Keywords: | open mobile alliance mobile advertising device management |
| 本文献已被 万方数据 等数据库收录！ |
| 点击此处可从《广东工业大学学报》浏览原始摘要信息 |
|
点击此处可从《广东工业大学学报》下载全文 |
