跨文化交际分层解码在跨境电商中的动态路径研究

时间空间上的束缚在跨境电商全球化和快捷化特征面前已经显得微不足道，但是文化的差异却难以冲破，跨文化交际分层解码从三个维度解析跨文化交流的三个层面，为跨境电商品牌宣传和客户服务提供了跨文化交流的理论依据。伴随文化的发展和融合，跨境电商平台中跨文化交际路径也是动态变化的，跨境电商双方要勇于发展自我文化，采取新形式和新方法来处理文化问题，同时遵守国际商法和国际惯例。

Research on Dynamic Path of Cross-cultural Communication Layered Decoding in Cross-border E-commerce

The global and real-time characteristics of cross-border e-commerce can break the bondage of space and time, but it can't break through cultural differences. The layered decoding of cross-cultural communication analyzes three levels in intercultural communication from the three dimensions, which provides the theory of cross-cultural communication for cross-border brand promotion and customer service. With the development and integration of cultures, the paths of cross-cultural communication in cross-border e-commerce platforms also change dynamically. Both sides of cross-border e-commerce should have the courage to develop their own culture, adopt new practices and new methods to deal with cultural issues, and observe international commercial laws and international conventions.