| 包装设计与附加值 |
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| 引用本文： | 路玲娟.包装设计与附加值[J].常州信息职业技术学院学报,2004,3(1):14-15,21. |
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| 作者姓名： | 路玲娟 |
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| 作者单位： | 常州信息职业技术学院计算机科学与技术系,江苏,常州,213164 |
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| 摘 要： | 本文根据我国目前部分企业为了提升商品的附加值，而对产品进行过分包装的现状，从商品包装附加值产生的社会心理进行分析，结合实例得卅好的包装设计可以产生附加值，并深入探讨了实现包装设计附加值的因素和科学方法，进一步得出走消费者心理主导路线来实现包装附加值的观点。
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| 关 键 词： | 包装设计 附加值 社会心理 包装材料 图案 色彩 造型 |
| 文章编号： | 1672-2434(2004)01-0014-02 |
Packing Design and Value Added |
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| LU Ling-juan.Packing Design and Value Added[J].Journal of Changzhou Vocational College of Information Technology,2004,3(1):14-15,21. |
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| Authors: | LU Ling-juan |
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| Abstract: | In terms of the present trend of excessive packing for which some enterprises are in efforts to have the commodities value added,through the social psychological analysis,the article proposes that only perfect package can create the added value based on some samples study. The article also further discussed the scientific method for value adding,which should be in the way of customer dominating psychologically. |
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| Keywords: | packing design value added societal psychology |
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