| 葡萄酒企业的经营风险与风险防范 |
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| 引用本文： | 李甲贵,沈忠勋.葡萄酒企业的经营风险与风险防范[J].中外葡萄与葡萄酒,2001(3):24-27. |
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| 作者姓名： | 李甲贵 沈忠勋 |
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| 作者单位： | 西北农林科技大学葡萄酒学院,陕西,杨凌,712100 |
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| 摘 要： | 新形势下我国葡萄酒企业经营中面临着许多风险，主要有原料供应风险，生产管理风险，新产品开发风险，价格风险，渠道风险和促销风险等，文章分析了每一种风险的特征，并提出了具体的防范措施。
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| 关 键 词： | 葡萄酒企业 经营风险 防范措施 企业管理 |
Managerial Risks and Preventive Measures in Wine Enterprises |
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| LI Jia-gui,SHEN Zhong-xun.Managerial Risks and Preventive Measures in Wine Enterprises[J].Sino-Overseas Grapevine & Wine,2001(3):24-27. |
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| Authors: | LI Jia-gui SHEN Zhong-xun |
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| Abstract: | In new situations, the Chinese wine enterprises are facing many managerial risks on supply of grape, productive control, new products development, price, channel and promotion. The characteristc of each risk is analyzed, and the concrete preventive measures are proposed. |
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| Keywords: | Wine Enterprise Managerial risk Preventive measure |
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