| 国内服装品牌在视觉营销中存在的问题 |
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| 引用本文： | 方泽明. 国内服装品牌在视觉营销中存在的问题[J]. 西北纺织工学院学报, 2010, 0(5): 577-580 |
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| 作者姓名： | 方泽明 |
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| 作者单位： | 福建师范大学美术学院,福建福州350007 |
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| 摘 要： | 视觉营销是服装界近几年的热门话题，国内各服装品牌也进行了多方面的尝试．针对视觉营销在国内处于起步阶段，在实际操作中存在着许多的问题，分析了国内视觉营销现状，提出了在服装品牌视觉营销中应建立科学规范的视觉营销体系，完善的教育培训机构等应对错施．
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| 关 键 词： | 视觉营销 服装 陈列 |
The problem existed in the visual merchandising of native apparel brand |
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| FANG Ze-ming. The problem existed in the visual merchandising of native apparel brand[J]. Journal of Northwest Institute of Textile Science and Technology, 2010, 0(5): 577-580 |
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| Authors: | FANG Ze-ming |
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| Affiliation: | FANG Ze-ming ( College of Fine Art, Fujian Normal University, Fuzhou 350007 ,China) |
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| Abstract: | Visual merchandising has been a hot topic for such a long time in the area of fashion, which is what the native brands focus on. Aiming at the problems of visual merchandising in practice, the current situation of the native visual merchandising and standardized visual merchan is analyzed. Some suggestions are put forward, which includes set up scientific dising system, complete education and training agencies for visual merchandising etc.. |
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| Keywords: | visual merchandising apparel display |
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