| 电子商务网站考察期用户推荐系统的实证分析 |
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| 引用本文： | 刘倩,马辉民. 电子商务网站考察期用户推荐系统的实证分析[J]. 武汉理工大学学报(信息与管理工程版), 2011, 33(2): 254-257,262. DOI: 10.3963/j.issn.1007-144x.2011.02.023 |
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| 作者姓名： | 刘倩 马辉民 |
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| 作者单位： | 1. 华中科技大学管理学院,湖北,武汉,430074;华中农业大学工学院,湖北,武汉,430027
2. 华中科技大学管理学院,湖北,武汉,430074 |
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| 基金项目： | 国家自然科学基金重点资助项目 |
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| 摘 要： | 通过对电子商务购物模式下考察期用户的满意度进行调查和实证研究,分析出推荐系统影响考察期用户满意度的主要因素是感知信息质量和信任。针对电子商务网站考察期用户,推荐系统应当提高推荐信息的准确性、相关性和可靠性以提高感知信息质量,为企业利用推荐系统实施有针对性的营销活动提供了依据。
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| 关 键 词： | 推荐系统 感知信息质量 满意度 |
Empirical Research on Recommendation System Specific to Users at the Initial Stage |
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| LIU Qian,MA Huimin. Empirical Research on Recommendation System Specific to Users at the Initial Stage[J]. Journal of Wuhan University of Technology(Information & Management Engineering), 2011, 33(2): 254-257,262. DOI: 10.3963/j.issn.1007-144x.2011.02.023 |
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| Authors: | LIU Qian MA Huimin |
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| Affiliation: | LIU Qian: Doctorial Candidate,School of Management,Huazhong University of Science and Technology,Wuhan 430074,China.,MA Huimin |
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| Abstract: | It is important to improve the user satisfaction in initial stage.According to the investigation and empirical research on user satisfaction at initial stage in e-commercial shopping mode,it is concluded that the key influential factors on user satisfaction at initial stage is trust and perceived information quality.For e-commercial website user at initial stage,accuracy,relevancy and credibility of recommender system should be improved to better the information quality.The recommender system provides enter... |
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| Keywords: | recommender system perceived information quality satisfaction |
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