| 三钢客户管理策略的实践与探索 |
| |
| 引用本文： | 黄雪清.三钢客户管理策略的实践与探索[J].冶金信息导刊,2006(2):19-21. |
| |
| 作者姓名： | 黄雪清 |
| |
| 作者单位： | 三钢集团有限责任公司,三明365000 |
| |
| 摘 要： | 客户是企业的重要资源,必须进行科学有效的管理.结合三钢实践,从客户数据库管理、处理客户的投诉、培育重点客户、忠诚客户、改进与客户的关系等方面入手,探讨分析了钢铁企业客户管理的具体策略.
|
| 关 键 词： | 企业 客户管理 策略 |
| 收稿时间： | 2006-02-08 |
| 修稿时间： | 2006-02-08 |
PRACTICE AND DISCUSSION OF THE CUSTOMER MANAGEMENT STRATEGY IN SANMING STEEL |
| |
| Huang Xueqing Co., Ltd Sanming.PRACTICE AND DISCUSSION OF THE CUSTOMER MANAGEMENT STRATEGY IN SANMING STEEL[J].Metallurgical Information Review,2006(2):19-21. |
| |
| Authors: | Huang Xueqing Co Ltd Sanming |
| |
| Affiliation: | Sanming Iron and Steel (Group |
| |
| Abstract: | The customer,which is the important resources of the enterprises,must be managed through the scientific and effective methods.Combining the practice of customer management in Sanming Steel from the customer database management,dealing with customer's complaints,building up important and honest customer,to improving the relationship with customer,this article analyzed the specific strategies of customer management in the steel enterprises. |
| |
| Keywords: | enterprise customer management strategy |
| 本文献已被 CNKI 维普 等数据库收录！ |
|
