| 品牌文化塑造在市场经营中的意义 |
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| 引用本文： | 宋军. 品牌文化塑造在市场经营中的意义[J]. 包装工程, 2003, 24(2): 113-114 |
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| 作者姓名： | 宋军 |
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| 作者单位： | 南昌航空工业学院艺术系,江西,南昌,330034 |
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| 摘 要： | 阐述了企业在发展壮大过程中品牌文化塑造的重要性，以及对公司内部的凝聚力、战斗力、扩张力、员工素质、形象信誉度、人性化等方面产生的深远意义。
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| 关 键 词： | 品牌文化 凝聚力 人性化 市场营销 企业管理 |
| 文章编号： | 1001-3563(2003)02-0113-02 |
| 修稿时间： | 2002-01-14 |
Sense of Brand Culture Molding in the Market Management |
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| SONG Jun. Sense of Brand Culture Molding in the Market Management[J]. Packaging Engineering, 2003, 24(2): 113-114 |
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| Authors: | SONG Jun |
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| Abstract: | It is presented in this paper that the importance of brand culture molding in the development and enlargement of entertainments.It is also stated in the paper ahat the profound sese of brand culture molding to the coehsion,the competence,the enlargement ability,the fiber of the employees,the figure eredit,humanity,etc in the companies. |
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| Keywords: | Brand culture Cohesion Humarity Character |
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