电子商务中工商管理的作用探究

电子商务的发展使得企业、消费者、行政单位三方受益。企业节约了人力与物力，减少的销售的中间环节，让企业获取了利润。消费者可以直接与企业、与其它消费者面对面，破除了地域的界限。可以购买到自己心仪的产品也可以利用电子商务模式，进行网络销售活动。电子商务的来临，带来了很多便利，具有多方面优势，但是也伴随发生了一些问题，例如网络中存在诚信滑坡问题，法律条款缺失等问题。要让电子商务健康的发展下去，就要解决这些问题。工商管理正是解决这些问题的有效手段之一。

To explore the role of e-commerce business management

With thedevelopment of e-commerce enterprises,consumers and administrative units three party benefit.Enterprises to save manpower and material resources,reduce the middle link of the sales,so that enterprises get a profit.Consumers can be directly with the enterprise,and other consumers face to face,to get rid of the boundaries of the region.Can buy their own favorite products can also be used to e-commerce model, the network sales activities.The advent of electronic commerce has brought a lot of convenience, with many advantages,but also accompanied by a number of problems,such as the existence of the network in the integrity of the landslide problem,lack of legal provisions and other issues.To let the electronic commerce health development,to solve these problems.Business management is one of the effective means to solve these problems.