| 网上三种信任模型的分析与比较 |
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| 引用本文： | 于建红,鲁耀斌.网上三种信任模型的分析与比较[J].工业工程与管理,2006,11(4):74-78. |
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| 作者姓名： | 于建红 鲁耀斌 |
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| 作者单位： | 华中科技大学,管理学院,湖北,武汉,430074 |
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| 基金项目： | 国家哲学社会科学基金
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湖北省人文社会科学重点研究基地基金 |
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| 摘 要： | 信任是信赖他人的一种意愿,是一个抽象的、跨学科的概念,是阻碍电子商务发展的最大的障碍之一.在现有信任研究成果的基础上,将网上信任的研究内容归纳概括为:网上信任概念及概念模型、网上信任实体模型和网上信任实证研究模型,并分别从这三方面对信任研究进行了阐述.最后,比较分析了这三大模型的研究目的、研究对象和研究方法的差异.
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| 关 键 词： | 网上信任 概念模型 实体模型 实证模型 |
| 文章编号： | 1007-5429(2006)04-0074-05 |
| 收稿时间： | 2005-05-25 |
| 修稿时间： | 2005-08-25 |
The Research of Models of Online Trust |
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| YU Jian-hong,LU Yao-bin.The Research of Models of Online Trust[J].Industrial Engineering and Management,2006,11(4):74-78. |
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| Authors: | YU Jian-hong LU Yao-bin |
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| Affiliation: | Huazhong University of Science and Technology, Wuhan 430074, China |
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| Abstract: | Trust is the willingness to believe someone, is an abstract and interdisciplinary concept, and is one of the biggest barriers to the development of e-Commerce. Based on large amount of research of online trust, three main aspects are summed up, which are the research of conception and conceptual models of trust, the research of entities of online trust, and the models of empirical research of online trust, and the three main aspects are expounded. Finally, research aims, research objects and research methods of three models are compared. |
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| Keywords: | online trust model of conception model of entities model of empirical research |
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