| 浅析中式餐饮VI之盛器设计 |
| |
| 引用本文： | 姚佩伶,付小平,何婷,代光红. 浅析中式餐饮VI之盛器设计[J]. 四川烹饪高等专科学校学报, 2011, 0(4): 12-15 |
| |
| 作者姓名： | 姚佩伶 付小平 何婷 代光红 |
| |
| 作者单位： | 四川烹饪高等专科学校,四川成都,610100 |
| |
| 基金项目： | 四川烹饪高等专科学校校级科研项目“中式餐饮企业的VI品牌设计”的阶段性成果之一,项目编号:10PZ04 |
| |
| 摘 要： | 随着国民经济的发展和人民收入水平的不断提高,我国中式餐饮业发展速度加快,形成了企业间的激烈竞争,这是一种包含环境、服务、质量等诸多因素于一体的综合竞争。许多企业为了在竞争中站稳脚跟,形成企业的核心竞争力而借助VI(企业形象识别系统)对企业进行整合包装。本文从中式餐饮企业VI设计中盛器设计现状研究入手,探索盛器设计的规律和方法,为中餐企业的VI设计寻找理论基础,从而实现企业的品牌战略。
|
| 关 键 词： | 中式餐饮 VI设计 盛器设计 |
On the Design of Chinese Serving Dishes from the Perspective of VI |
| |
| YAO Pei-ling,FU Xiao-ping,HE Ting,DAI Guang-hong. On the Design of Chinese Serving Dishes from the Perspective of VI[J]. , 2011, 0(4): 12-15 |
| |
| Authors: | YAO Pei-ling FU Xiao-ping HE Ting DAI Guang-hong |
| |
| Affiliation: | YAO Pei-ling FU Xiao-ping HE Ting DAI Guang-hong(Sichuan Higher Institute of Cuisine,Chengdu 610100,Sichuan,China) |
| |
| Abstract: | The development of national economy and the rising income of the people result in the rapid growth of Chinese catering businesses and the fierce competition between them.The competition is a comprehensive one including such factors as dining environment,service and quality,etc.In order to increase their respective competitiveness and succeed in this competition,many businesses aim to establish their images by means of VI.This paper starts by exploring the status quo of Chinese catering businesses' serving d... |
| |
| Keywords: | Chinese cuisine VI design design of serving dishes |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ |
|
