数据产品流通的两阶段授权模式

数据产品是电子化的非实物产品,可以几乎无成本地无限复制和传播,这给数据产品运营体系的设计带来了挑战。当前,数据产品主要通过一个运营平台到达终端消费者,其授权机制及相应的定价规则等关键难题仍未得到有效解决。基于数据产品的可共享性和易复制性,提出数据产品流通的本质是一种授权,使得数据产品的定价是一种授权定价,进而提出了数据产品授权原则和定价机制等,给出了数据产品的一种“两阶段授权模式”,并设计了相应的数据产品运营平台体系结构。

Two-step Authorization Pattern of Data Product Circulation

A data product is an electronified non-material product that can be replicated and transferred with almost zero cost,this feature poses a challenge to the design of the production system of data product.At present,data products reach consumers mainly through supporting platforms.At the same time,critical issues such as the final shape,authorization mechanism and corres-ponding pricing methods of data products have not been effectively addressed.In this paper,based on the shareability and easy to copy of data product,it is concluded that the nature of data product circulation is a series of authorization process.Therefore,data product pricing is a form of authorization pricing.This article proposes principles of data product authorization and its pricing mechanism,a two-step authorization pattern of data product circulation,as well as corresponding structure of data product operation platform.