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从设计策略的角度解构多人在线竞技游戏的沉浸体验
引用本文:柴秋霞,刘毅刚. 从设计策略的角度解构多人在线竞技游戏的沉浸体验[J]. 艺术设计研究, 2021, 0(1)
作者姓名:柴秋霞  刘毅刚
作者单位:复旦大学文物与博物馆学系;上海大学上海美术学院
摘    要:多人在线竞技游戏吸引了众多玩家沉浸其中。论文从微观设计策略与宏观设计策略角度,分析了影响多人在线竞技游戏沉浸体验的各种因素。在微观设计策略层面,游戏界面交互设计是玩家达到竞技沉浸的基础。游戏平衡设计是玩家维持竞技沉浸的重要条件。在宏观设计策略层面,团队合作设计通过共情体验推动了玩家的合作。现实社交设计则通过情感的交流进一步提高了游戏的沉浸感。在微观与宏观设计策略的引导下,多人在线竞技游戏实现了竞技沉浸与情感沉浸的双重体验。

关 键 词:沉浸体验  多人在线竞技游戏  设计策略  界面交互设计

Deconstructing the Immersive Experience of MOBA from the Perspective of Design Strategy
Chai Qiuxia,Liu Yigang. Deconstructing the Immersive Experience of MOBA from the Perspective of Design Strategy[J]. ART&DESIGN RESEARCH, 2021, 0(1)
Authors:Chai Qiuxia  Liu Yigang
Abstract:Multiplayer online battle arena games(MOBA)have attracted plenty of players to immerse themselves into the game.This paper analyzes the factors that influence the immersive experience of MOBA games from the perspective of micro design strategy and macro design strategy.In the micro design strategy,game interface interaction design lays the foundation for players to achieve competitive immersion.While balanced game design is an important condition for players maintaining competitive immersion.In the macro design strategy,teamwork design promotes player cooperation through empathic experience.Furthermore,the real-life social design enhances the game's immersion through emotional communication.Under the guidance of micro and macro design strategies,MOBA games realized the dual influence of competitive immersion and emotional immersion.
Keywords:Immersive experience  MOBA(multiplayer online battle arena)  Design strategy  Interface interaction design
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