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UI设计中的视觉心理认知与情感化设计分析
引用本文:陈越红,王烁尧. UI设计中的视觉心理认知与情感化设计分析[J]. 艺术设计研究, 2021, 0(2): 74-79
作者姓名:陈越红  王烁尧
作者单位:哈尔滨工业大学人文社科与法学学院;哈尔滨工业大学建筑学院
基金项目:国家社科基金项目“传播学视阈下的虚拟现实新闻研究”(项目编号:18BXW102)的阶段性成果。
摘    要:在全方位数字化的时代,计算机应用软件已然成为人类生活中不可替代的功能载体。新环境下大众的人文精神与时俱进,个体意识的觉醒让人们开始关注自身的体验,人机交互过程中的情感体验需求随之攀升。如何为UI设计——这一艺术与科技结合的典型产物注入情感化元素,成为理论研究领域广泛关注的话题。本文从设计学角度出发,探讨用户的视觉体验与具身认知,分析不同设计要素对用户情绪情感的影响作用,并在已有案例中找寻情感化理论的应用范式,进而总结出普适于市场软件交互界面的一系列客观设计理论。

关 键 词:UI设计  情感化  用户体验  视觉思维

Analysis of Visual Psychological Cognition and Emotional Design in UI Design
Chen Yuehong,Wang Shuoyao. Analysis of Visual Psychological Cognition and Emotional Design in UI Design[J]. ART&DESIGN RESEARCH, 2021, 0(2): 74-79
Authors:Chen Yuehong  Wang Shuoyao
Abstract:In the era of all-round digitalization,computer application software has become an irreplaceable functional carrier in human life.In the new environment,the humanistic spirit of the masses is advancing with the times,and the awakening of individual consciousness makes people begin to pay attention to their own experience,and the demand for emotional experience in the process of human-computer interaction is rising.How to inject emotional elements into UI design,a typical product of the combination of art and technology,has become a topic of widespread concern in the field of theoretical research.This article explores the user’s visual experience and embodied cognition from the perspective of design,and analyzes the effect of different design elements on the user’s emotion,tries to find the application paradigm of emotional theory in existing cases,and then summarize a series of objective design theories for the interactive interface of software market.
Keywords:UI design  Emotionalisation  User experience  Visual thinking
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