| 论网购宣传中运用喜庆元素传播中华文化的方法 |
| |
| 引用本文： | 赵勤,杜一舟,李姗姗.论网购宣传中运用喜庆元素传播中华文化的方法[J].包装工程,2017,38(4):97-101. |
| |
| 作者姓名： | 赵勤 杜一舟 李姗姗 |
| |
| 作者单位： | 江西科技师范大学,南昌,330013;江西科技师范大学,南昌,330013;江西科技师范大学,南昌,330013 |
| |
| 基金项目： | 江西省高校人文社会科学研究2014年规划基金项目（YS1419） |
| |
| 摘 要： | 目的通过分析喜庆元素在传播中华文化中的价值以及在网络使用中存在的问题,来阐述如何通过网络购物传播中华文化。方法分析喜庆元素在网络购物宣传中的价值与存在的问题,来引出通过剪纸、水墨、中国红等元素传播中华文化的方法。结论只有将喜庆元素与时俱进地融入人们的网络生活中,中华文化才能传播得更远。
|
| 关 键 词： | 喜庆 网络购物 文化 视觉 |
| 收稿时间： | 2016/11/1 0:00:00 |
| 修稿时间： | 2017/2/20 0:00:00 |
Dissemination of Chinese Culture with Festive Elements in Online Shopping Promotion |
| |
| ZHAO Qin,DU Yi-zhou and LI Shan-shan.Dissemination of Chinese Culture with Festive Elements in Online Shopping Promotion[J].Packaging Engineering,2017,38(4):97-101. |
| |
| Authors: | ZHAO Qin DU Yi-zhou and LI Shan-shan |
| |
| Affiliation: | Jiangxi Normal University of Science and Technology, Nanchang 330013, China,Jiangxi Normal University of Science and Technology, Nanchang 330013, China and Jiangxi Normal University of Science and Technology, Nanchang 330013, China |
| |
| Abstract: | Through the analysis of the value of the festive elements in the dissemination of Chinese culture and the problems in the use of the network, it aims to elaborate how to spread Chinese culture through online shopping. It analyzes the value and the existing problems of the festive elements in the online shopping promotion, to bring out the methods of Chinese culture through paper cutting, ink painting and Chinese red. Only the happy elements integrated into the people''s network life, Chinese culture can spread farther. |
| |
| Keywords: | festival shopping online culture vision |
| 本文献已被 CNKI 万方数据 等数据库收录！ |
| 点击此处可从《包装工程》浏览原始摘要信息 |
|
点击此处可从《包装工程》下载全文 |
|
