| 文化多元语境下沈阳城市新名片塑造与传播 |
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| 引用本文： | 汪兰川,刘春雷,赵舒宁.文化多元语境下沈阳城市新名片塑造与传播[J].包装工程,2017,38(4):56-61. |
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| 作者姓名： | 汪兰川 刘春雷 赵舒宁 |
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| 作者单位： | 沈阳建筑大学,沈阳,110168;沈阳航空航天大学,沈阳,110136 |
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| 摘 要： | 目的在文化多元语境下,为沈阳老工业基地塑造新名片,并有效地传播。方法通过对目前沈阳老工业基地发展困境的分析论述,结合当前文化多元的发展形势,为沈阳老工业基地塑造新名片,并为今后的发展提出创新性的应用方案。结论利用传统媒介与新媒介相互融合的手段塑造沈阳老工业基地城市新形象,以期沈阳在城市发展中能够有的放矢,并向着良好的道路上继续前进。
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| 关 键 词： | 文化多元语境 沈阳 城市新名片 塑造 传播 |
| 收稿时间： | 2016/12/1 0:00:00 |
| 修稿时间： | 2017/2/20 0:00:00 |
Shenyang City's New Business Card Creation and Communication in the Context of Multi Cultural Pluralism |
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| WANG Lan-chuan,LIU Chun-lei and ZHAO Shu-ning.Shenyang City's New Business Card Creation and Communication in the Context of Multi Cultural Pluralism[J].Packaging Engineering,2017,38(4):56-61. |
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| Authors: | WANG Lan-chuan LIU Chun-lei and ZHAO Shu-ning |
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| Affiliation: | Shenyang Jianzhu University, Shenyang 110168, China,Shenyang Aerospace University, Shenyang 110136, China and Shenyang Aerospace University, Shenyang 110136, China |
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| Abstract: | In the context of cultural pluralism, how to succeed for the old industrial base in Shenyang to create new business cards, and effectively spread the new business cards. Through the analysis of the development dilemma of the old industrial base in Shenyang, combined with the current development situation of the cultural diversity, shaping a new business card for the old industrial base in Shenyang, the innovative application projects are proposed for the future development. The new image of Shenyang old industrial base is shaped in the context of cultural diversity by means of the integration of traditional media and new media, in order to make Shenyang city can be targeted in the development, and continue to forge ahead on the road towards well. |
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| Keywords: | multicultural context Shenyang new city name card model spread |
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