| 汉英广告词中的男权文化透视 |
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| 引用本文： | 刘家凤 郑北琼. 汉英广告词中的男权文化透视[J]. 重庆理工大学学报(自然科学版), 2004, 18(5): 123-124,134 |
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| 作者姓名： | 刘家凤 郑北琼 |
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| 作者单位： | [1]西南民族大学外国语学院,成都610041 [2]重庆工学院外国语学院,重庆400050 |
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| 摘 要： | 通过对市场上大量的汉英广告词进行解析，论证了当代男权文化依然在操纵女性身体、塑造人们(尤其是女性)的思想价值观念、影响社会舆论等多方面有巨大影响力。
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| 关 键 词： | 女性身体 广告词 社会舆论 影响力 塑造 观念 透视 市场 操纵 论证 |
| 文章编号： | 1671-0924(2004)05-0123-02 |
| 修稿时间： | 2003-12-22 |
Perspective on the Masculinist Thinking in English and Chinese Advertising Lauguage |
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| LUI Jia-feng,ZHENG Bei-qiong. Perspective on the Masculinist Thinking in English and Chinese Advertising Lauguage[J]. Journal of Chongqing University of Technology(Natural Science), 2004, 18(5): 123-124,134 |
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| Authors: | LUI Jia-feng ZHENG Bei-qiong |
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| Affiliation: | LUI Jia-feng~1,ZHENG Bei-qiong~2 |
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| Abstract: | Based on the analysis of a large amount of Chinese and English advertising language in the market, this paper intends to demonstrate that the masculinist thinking still plays an important and chauvinistic role in conditioning women's bodies in a way they treat their own bodies, and in shaping the values and attitudes of the public, especially of the women. |
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| Keywords: | Chinese and English advertising language masculinist thinking woman |
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