价值网视角下的汽车服务产业分析探讨

价值网是在网络经济背景下提出的，是由利益相关者之间相互影响而形成的价值生成、分配、转移和使用的关系及其结构。价值网络的思想打破了传统价值链的线性思维和价值活动顺序分离的机械模式，围绕顾客价值重构原有价值链。该文在价值网视角下对汽车服务产业进行了简单的分析探讨，通过了解价值网理论发展、价值网模型和价值网特征来分析探讨汽车服务产业价值网。

The Research on the Automotive Service Industry in the Value Net Perspective

Value net is a concept put forward under the circumstance of network economy, which reflects the interrelation and structure of value generation, distribution, transformation and application formed with the interaction of related factors. The concept of value net breaks through the traditional linear thinking of traditional value chain and the rigid model of value activity sequence, on which basis it reconstructs the original value chain around customer value. This paper analyzes the automotive service industry value net simply in the value net perspective, through an understanding of the value net theory development, the value net model, and the value net characteristics.