AR技术应用于包装交互式设计的研究

目的 探寻AR技术在虚拟包装中的交互形式及应用，分析各交互形式的特性和实现方式，为新时代的AR技术包装设计提供崭新的思路与解决方案。方法 基于AR技术在包装上的运用，通过文献分析了解其研究现状、技术发展、优势特点，结合国内外最新AR技术包装案例，分析总结其交互形式，并依据AR技术的驱动形式和虚拟内容互动形式的差异，归纳未来AR技术包装的交互形式的3个阶段，即粗放期、形成期、发展期。结果 AR技术包装的交互形式包括包装本体的驱动符号可变式设计及虚拟加载内容的交互方式设计两方面，其全新的交互形式可极大地提升包装体验的沉浸感、趣味性，延展包装功能。结论 AR技术为包装的交互提供了全新的方式，同时此项技术在包装中的运用可为包装设计的数字化发展与研究提供新的思路，为未来包装发展创造新形势。

Application of AR Technology in Interactive Packaging Design

The work aims to explore the interactive forms and applications of AR technology in virtual packaging, analyze the characteristics and implementation ways of each interactive form, and provide new ideas and solutions for AR packaging design in the new era. Based on application of AR technology in packaging, the research status, technology development, advantages were learned through literature analysis. The interaction forms were analyzed and summarized in combination with the latest AR packaging cases at home and abroad. And according to the differences between the driving form of AR technology and the interactive form of virtual content, the interactive form of future packaging with AR technology was divided into three phases, namely extensive period, formative period, developmental period. The interactive form of AR packaging included the variable design of driving symbol of packaging ontology and the interactive design of virtual loading content. The new interactive form could greatly improve the immersion and interest of packaging experience, and extend the packaging function. AR technology provides a new way for packaging interaction. At the same time, the application of AR technology in packaging can provide a new idea for the digital development and research of packaging design, and create a new situation for the future development of packaging.