| 美发品市场 |
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| 引用本文： | 高宝平.美发品市场[J].日用化学品科学,2011,34(7):40-43. |
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| 作者姓名： | 高宝平 |
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| 作者单位： | 山西省亨瑞研究院,山西 太原,030013 |
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| 摘 要： | 消费者对美发用品的期望值在逐步提高,对美发市场要求既有针对性又要有全面的配方要求。生产商必须关注消费者的个性需求以及消费者对于高性能产品的期望。论述了美发品的市场格局以及一些具有针对性的解决方案,并对目前的市场状况进行了分析。科技的力量正推动着美发产品特性的改进。
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| 关 键 词： | 美发用品 护发 功效性 市场 |
Hair beauty market |
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| GAO Bao-ping.Hair beauty market[J].Detergent & Cosmetics,2011,34(7):40-43. |
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| Authors: | GAO Bao-ping |
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| Affiliation: | GAO Bao-ping (Institute of Shanxi Henrui, Taiyuan, Shanxi 030013, China) |
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| Abstract: | The consumers＇ s expection of the hair beauty products is going up gradually, it not only requires the pertinence for the hair beauty market, but also needs the comprehensive formulation. The manufactures must concern the individual requirements as well as the expects of the consumer for high performance products. The market status of the hair care products is analyzed. The market patterns and the targeted solution schemes are related here. The power of technology is pushing forward the characteristic improvement of hair beauty products. |
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| Keywords: | hair beauty hair care efficacy market |
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