| 专卖体制下烟草行业统一分销模式设计 |
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| 引用本文： | 江涛,邹平.专卖体制下烟草行业统一分销模式设计[J].烟草科技,2010(3). |
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| 作者姓名： | 江涛 邹平 |
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| 作者单位： | 1. 昆明理工大学管理与经济学院,昆明市文昌巷68号,650093;中国烟草总公司,北京市西城区月坛南街55号,100045
2. 昆明理工大学管理与经济学院,昆明市文昌巷68号,650093 |
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| 摘 要： | 针对烟草行业卷烟分销渠道建设的现状与特点,提出烟草行业统一分销管理模式,将卷烟分销企业的"拉式"采购和"推式"销售转变为卷烟生产企业的"推式"销售和卷烟零售户的"拉式"采购,通过电子商务平台实现市场(卷烟零售户)拉动生产(卷烟生产企业)的市场化分销模式。
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| 关 键 词： | 烟草行业 分销体系 分销模式 |
Deliberation on Unified Distribution Mode Under Tobacco Monopoly System |
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| JIANG TAO,ZOU PING.Deliberation on Unified Distribution Mode Under Tobacco Monopoly System[J].Tobacco Science & Technology,2010(3). |
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| Authors: | JIANG TAO ZOU PING |
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| Affiliation: | JIANG TAO(1,2) , ZOU PING(1)1.Faculty of Management , Economics,Kunming University of Science,Kunming 650093,China2.China National Tobacco Corporation,Beijing 100045,China |
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| Abstract: | In view of the characteristics and status quo of established distribution channels of the tobacco industry,a uniform distribution management mode is proposed,by which the pull-style procurement and push-style sale of distributor are transformed into the push-style sale of manufacturer and pull-style procurement of retailers,to implement a market-based distribution mode where production(manufacturer) is driven by market(retailer) through an e-commerce platform. |
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| Keywords: | Tobacco industry Distribution system Distribution mode |
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