| 从会话含义角度看商标词的翻译 |
| |
| 引用本文： | 龚从贵. 从会话含义角度看商标词的翻译[J]. 淮阴工学院学报, 2002, 11(5): 85-88 |
| |
| 作者姓名： | 龚从贵 |
| |
| 作者单位： | 淮阴工学院外语系,江苏,淮安,223001 |
| |
| 摘 要： | 从会话含义理论的诸原则出发，并结合翻译的部分策略，对商标词成败译例进行粗精选探讨。
|
| 关 键 词： | 商标词 会话含义 合作原则 得体原则 翻译 英语 汉语 |
| 文章编号： | 1009-7961(2002)05-0085-04 |
| 修稿时间： | 2002-09-02 |
A Look into the Translation of Trademark from the Viewpoint of Conversational Implicature |
| |
| Gong Cong-gui. A Look into the Translation of Trademark from the Viewpoint of Conversational Implicature[J]. Journal of Huaiyin Institute of Technology, 2002, 11(5): 85-88 |
| |
| Authors: | Gong Cong-gui |
| |
| Abstract: | In modern society,we often encounter the translation of trademark.In this paper,from the viewpoint of the theory of conversational implicature,the present author has made a sample study of some typically successful or unsuccessful trademark of translation in English-Chinese or Chinese-English translation on the basis of some translation strategies. |
| |
| Keywords: | conversational implicature cooperative principle tact maxim trademark translation |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ |
