| 一场没有赢家的官司 |
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| 引用本文： | 曲东杰,刘怡. 一场没有赢家的官司[J]. 中国食品工业, 1999, 0(5) |
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| 作者姓名： | 曲东杰 刘怡 |
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| 作者单位： | 记者(曲东杰)，记者(刘怡) |
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| 摘 要： | <正> 一个充满机遇和挑战的时代,三株应运而生。 1994年,“横空出世”,共产党员吴炳新教授在济南创建三株公司,当年投产,当年见效,在短短几年的时间内,以“滚雪球”的方式超常发展,除推出拳头产品三株口服液外,更拓宽开发领域,陆续研制推出抗癌新药三株赋新康、吴氏治疗仪、
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A lawsuit without a winner |
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| Abstract: | Earlier this year, on 24th February, a four-year lawsuit disputing the quality of San Zhu oral liquid came to an end. Though San Zhu Company did not lose the dispute, it has lost its good reputation and its hard-built market image. What lessons can be drawn from this issue? |
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