Privacy as information access and illusory control: The case of the Facebook News Feed privacy outcry |
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| Affiliation: | 1. Steinhardt School of Culture, Education, and Human Development, New York University, New York, NY 10003, United States;2. College of Information Sciences and Technology, 316H IST Bldg., Penn State University, University Park, PA 16802, United States;1. Arizona State University, Tempe, AZ, USA;2. University of Texas-Pan American, USA;3. University of Illinois, Chicago, USA;1. The University of Central Florida, College of Engineering and Computer Science, 4000 Central Florida Blvd., Orlando, FL 32816, USA;2. Clemson University, School of Computing, 215 McAdams Hall, Clemson, SC 29634, USA;3. The University of North Carolina at Charlotte, Software Information Systems Department, 9201 University City Blvd., Charlotte, NC 28223, USA;1. School of Management, State University of New York at Buffalo, 304 Alfiero Center, Buffalo, NY 14260, United States;2. Department of Geography and the Canada United States Trade Center, State University of New York at Buffalo, 105 Wilkeson Quad, Buffalo, NY 14261, United States;3. School of Management, State University of New York at Buffalo, 325C Jacobs, Buffalo, NY 14260, United States;1. School of Information Management, Nanjing University, Nanjing, China;2. Donald Bren School of Information and Computer Sciences, University of California, Irvine, CA, USA;1. Department of Journalism and Mass Communication, Sungkyunkwan University, 25-2, Sungkyunkwan-Ro, Jongno-Gu, Seoul 110-745, South Korea;2. Department of Human Development and Family Studies, Duksung Women’s University, 33, Samyang-Ro 144-gil, Dobong-Gu, Seoul 132-714, South Korea |
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| Abstract: | Increasingly, millions of people, especially youth, post personal information in online social networks (OSNs). In September 2006, one of the most popular sites—Facebook.com—introduced the features of News Feed and Mini Feed, revealing no more information than before, but resulting in immediate criticism from users. To investigate the privacy controversy, we conducted a survey among 172 current Facebook users in a large US university to explore their usage behaviors and privacy attitudes toward the introduction of the controversial News Feed and Mini Feed features. We examined the degree to which users were upset by the changes, explored the reasons as to why, and examined the influences of the News Feed privacy outcry on user behavior changes. The results have demonstrated how an easier information access and an “illusory” loss of control prompted by the introduction of News Feed features, triggered users’ privacy concerns. In addition to enhancing our theoretical understanding of privacy issues in the online social networks, this research is also potentially useful to privacy advocates, regulatory bodies, service providers, and marketers to help shape or justify their decisions concerning the online social networks. |
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