新乡市旅游市场营销初探

加强旅游市场营销是促进旅游资源开发，加快旅游资源优势转化为经济优势，发展地区经济的重要举措。文章在分析新乡市旅游市场营销存在问题的基础上，提出了发展新乡旅游业应在准确定位前提下，采取有效的营销策略，把握旅游消费趋势，促进地区经济的发展。

Research on the Tourism Marketing in Xinxiang

Reinforcing tourism marketing is the important measure to further exploit the tour resources, to speed tour resources advantage change into the economic advantage and to develop the regional economy. This paper analy- zes Xinxiang tourism market and some existing problems, and then proposes that developing Xinxiang tourist economy should base on the accurate orientation and adopt effective means of marketing, focus on the tendency of tourists＇consumption so as to contribute to the development of regional economy.