| 服装特许经营 |
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| 引用本文： | 范福军.服装特许经营[J].化纤与纺织技术,2004(1):47-50,38. |
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| 作者姓名： | 范福军 |
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| 作者单位： | 华南农业大学艺术设计学院,广东,广州,510642 |
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| 摘 要： | 介绍了当今市场营销的新理念、特许经营的概况和注意事项，分析了服装特许经营的利弊与双方的义务，探讨我国目前服装特许经营存在的问题。
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| 关 键 词： | 服装 特许经营 加盟商 市场营销 |
| 文章编号： | 1672-500X(2004)01-0047-04 |
GARMENT FRANCHING MERCHANT |
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| FAN Fu-jun Clothing.GARMENT FRANCHING MERCHANT[J].Chemical Fiber & Textile Technology,2004(1):47-50,38. |
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| Authors: | FAN Fu-jun Clothing |
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| Affiliation: | FAN Fu-jun Clothing Department of Arts College,SCAU,Guangdong Guangzhou 510642 |
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| Abstract: | It introduced the new minds of marketing, general situation and notice things of franching mer-
chant, and also analyzed advantages and disadvantages of franching merchant, including onus each other. A-
vailable questions of franching merchant now in our country are also disscussed. |
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| Keywords: | garment franching marketing affiliation |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ |
