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浅析消费时代下女性产品设计
引用本文:赵娟,郑铭磊. 浅析消费时代下女性产品设计[J]. 数码设计:surface, 2010, 0(4): 200-201
作者姓名:赵娟  郑铭磊
作者单位:景德镇陶瓷学院设计艺术学院
摘    要:随着市场经济的发展和人们物质文化需求的提高,从产品匮乏时的生活必需消费品到产品过剩时的奢华消费品,人们的消费观念发生了很大的变化。对消费的认识与研究也越来越受到大家的注意,消费不但与经济、社会、文化、政治等因素有关,而且与消费者的性别、年龄以及性格爱好等方面有关,它影响着我们的现代设计。而女性由于在家庭和社会工作中具有其特定的地位和角色,她们的消费心理、角色、模式是值得探究的,会给我们的产品设计带来启示。

关 键 词:女性消费  自我认同  社会认同  设计与女性

The Research of Product Design for Female under the Age of Consumption
ZHAO Juan,ZHENG Minglei. The Research of Product Design for Female under the Age of Consumption[J]. surface, 2010, 0(4): 200-201
Authors:ZHAO Juan  ZHENG Minglei
Affiliation:ZHAO Juan ZHENG Minglei
Abstract:As the development of market economy and demanding of the material cultural,the people’s consumption idea took place greatly.From essential consumer goods for living to luxurious consumer goods,the research of consume gets more and more attention.Consume not only is related to economy,society,culture,political factor,but also has relation with other aspects such as sex,age and the personality of the consumer,and effect our modern design.The females’ consume psychology,the role and the mode is mostly worth o to investigate.To study the female consume,will give design a lot of apocalypse.
Keywords:female consume  ego approbation  society approbation  design and female
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