强势品牌与工业设计:形态设计对品牌识别的强化

品牌是消费者决定购买的关键因素之一。而品牌及其产品的视觉识别则是其核心竞争因素。企业在开发新产品时要使得自己的产品同竞争对手相区别,体现品牌在产品本身背后所蕴含的价值。在面对新产品开发或者原有产品改型设计时,需要恰当的把握好造型设计这一因素,以促成产品在造型上的视觉识别,使得产品与竞争者产生较为明显的差异性。

Strong Brand&Industrial Design,the Enhancement of Brand Identity by Shape Design

Brands are the key factor of consumers’ decision to purchase.Visual recognition of brands and products has become a central competitive factor within various product categories.Companies must develop products with designs that keep the difference from their competitors and manifest the value behind the product itself.And designers should grasp the shape design when developing a new product or redesign of existing products in order to contribute to a consistent visual recognition in shape and make the difference from competitors obviously.