“娱乐性”——动画艺术本质解读

动画通过夸张、风趣幽默的表现手法打破现实世界的既定框架,契合了人们对精神解放、自由的追求,表达了人们对美好生活的向往。娱乐性是动画作品诞生的原动力,是动画片尤其是商业动画片存在、成功的本质因素。我们应该颠覆"寓教于乐"中"乐"为途径"教"为目的旧观念,卸下中国动画背负了多年的沉重的教化功能这个包袱,轻松上路,让"娱乐"带领中国动画走得更远更好。

"Entertaining",To Understand the Nature of Animation

Animation breaks the established framework of the real world by exaggerated and humorous technique of expression,it fit peoples’ seeking for spiritual liberation and freedom moreover express peoples’ longing for a better life.Entertaining is motive power of animation work naissance and is essential factor that cartoon in particular commercial cartoon exist and success.We should overthrow old concept that happy is way and teaching is purpose in "happy education",meantime Chinese animation should discharge this heavy and long term burden then easy move on,in such a way it will be leaded to go forward farther and better by "entertainment".