以天津民俗文化为依托 开创特色旅游纪念品

第一部分通过介绍天津的部分民风民俗,深入了解它们的思想文化内涵,进而挖掘一些特色文化元素。第二部分提出旅游纪念品如何体现天津民俗文化,优秀的旅游产品应具有的某些特点,最后是旅游纪念品的现状及举例。

By Tianjin Folk Culture as the Basis,to Create a Special Tourism Souvenir

The first part of this paper carries forward the exploration of the Tianjin’s cultural characteristic elements.It discusses some folk-custom of Tianjin,tries to look deep in it and understand its ideological and cultural connotation.In the second part,the paper recommends how the tourism souvenirs incarnate folk-custom culture of Tianjin and what can feature the excellent tourism products.Finally,the paper introduces the status quo of tourism products with examples.