谈色彩在包装设计中的运用原则

色彩是包装设计的重要视觉语言。成功的包装色彩运用,不仅能够清晰传达商品信息,而且能够提高商品形象感染力和经济附加值,满足人们的审美心理,树立品牌形象。文章通过市场调查深入探讨了包装色彩设计中的五大运用原则,使包装色彩应用有了明确定位,它将进一步提高商品的市场竞争力。

On the Color Used in the Packaging Design Principles

Color is an important visual language packaging design.Successful use of color packaging,not only to convey a clear product information,but also can improve the image of appeal and economic value-added products to meet the aesthetic psychology of people,establish a brand image.The article discusses in depth market research in the five color design package using the principle of color applied to packaging have a clear position,it will further enhance the market competitiveness of goods.