卡通文化的流动与发展

文章重点探讨卡通文化的流动与发展问题,分析了卡通文化于当代社会环境变革中所发生的一系列变化,认为:(1)卡通文化的发展是社会环境变革的时代产物。(2)卡通文化流动的基础在于其蕴涵的传播功能。(3)卡通文化在对大众娱乐全面渗透的过程中,涵盖了与之有关的各种知识产权,以及更广泛的商品生产、服务和流通。因此卡通文化发展的关键在于其观念品格的建立,将娱乐文化向观念文化进行最佳转化。

The Development and Movement of Cartoon Culture

This article investigates the development and movement of cartoon culture,especially the changes of cartoon culture during the development of contemporary society.It is found that (1)the development of cartoon culture is due to the change of society;(2)the movement of cartoon culture is based on its function of culture communication;(3)in the process of penetrating into popular entertainment,cartoon culture carries all kinds of relevant intellectual patents,as well as commodity production,service and circulation.Therefore,the key point to develop cartoon culture is to build the conceptual characteristics.At the same time,it is important to appropriately transform the culture of entertainment into the culture of conception.