富媒体广告的设计与表现研究

富媒体广告是当前网络广告中最具感染力的广告形式。文章着重研究富媒体广告设计与表现的特殊要素,认为富媒体广告依赖于技术优势的支持,其创意理念强调互动性的,表现形式注重娱乐性和服务性,从而提高了广告的传播效果。

Design and Expression Research of Rich Media Advertising

Rich media advertising is the most infectious advertising form in the current internet advertising.The paper studies lay stress on the special elements of the design and performance of the rich media advertising.The paper consider that rich media advertising depends on the technology advantage,the creative ideas emphasize the interactivity,and the form of performance lay emphasis on the entertainment and serviceability,then the dissemination effect of advertising increased.