互动设计——户外互动广告研究

广告媒体的变革随着消费者的改变而改变,甚至超前于消费者的需求。户外互动广告媒体以其独有的特色呈现在大众面前。文章从户外互动广告媒体的含义、设计、特点、功能等几个方面来对户外互动广告媒体的发展进行研究,以其为更好发展提供理论依据。

Interaction Design,The Research on Interactive Outdoor Advertising

As consumers change in advertising media is changed,and even ahead of consumer demand.Interactive outdoor advertising media is presented to the public as its unique characteristics.In the article,the research on the development of interactive outdoor advertising media,from the meaning,design,features,functions,and several other aspects of the interactive outdoor advertising,for the better development of its theoretical basis.