我看植入式营销广告创意

随着社会经济的进步,各种媒体充满了人们的生活。如何利用这些媒体向人们宣传产品和服务,成为企业关注的热点问题。植入式营销是一种将广告和媒体完美结合的方式,在国内外广告宣传中取得了很好的效果。本文根据作者多年从业经验,深入潜出的分析了植入式营销广告的一般形式和基本原则,希望与广大同行共同讨论。

My Opinions on Implanted Promoted Advertisement Creation

With the progress of the social economy,every kind of medium fills people’s life.How to make use of these media to propagandize products and services to the public has been a heated issue which draws the attention of enterprises.Implanted promotion is a way which combines advertisements and media perfectly,and has gained quite good effects in the advertising propaganda both in home and abroad.This paper has analyses implanted promoted advertisement’s normal forms and basic principles profoundly in simple terms according to the author’s many years’ of experience,hoping to discuss with the majority of peers.