论商业广告的生态化设计

在过去的生态设计讨论中,人们往往更关注材料上的节约和循环利用,忽视了设计过程本身的生态化。文章以广义的生态设计为切入点,重点讨论设计师的伦理境界。商业广告具有功利性目的,而近些年的商业广告中却不乏优秀的生态设计,它们或是宣传环保意识,或是选择简洁的形式减少视觉刺激,或是寻求新的绿色的传播媒介,都做到了关注人的生活,关注社会责任,是典型的生态设计。

Ecological Thought of Advertisement Design

When people discuss ecological design,they tend to be more concerned about the material conservation and recycling,ignoring the design process itself.This article refers to broad eco-design as a starting point,focusing on the ethical realm of designers.There are so many excellent commercial advertisements with eco-design.They promote the environmental awareness of people,reduce visual stimulation and search for new green media.They are eco-design.