粤北瑶族服饰文化因子的提取与应用

目的以粤北瑶族服饰为例,研究文化因子的提取与应用方法。方法基于粤北瑶族服饰文化,精心选出16对感性词,调查游客的文化感受程度,运用7级量表测量偏好等级,根据语义差别法的相关规则得到“鲜艳、历史、独特、简约”4个能够反映用户真实需求的文化因子,并将之视作因子的提取类型;结合粤北瑶族服饰色彩、图案、造型、纹样等资源,分析因子类型的文化内涵和应用价值;利用图谱分析法提取因子的视觉形态,供后续设计使用;以形状文法对所提取的因子进行设计再造,并将其结果运用于粤北瑶族旅游纪念丝巾产品的设计。结论该方法既能将复杂多变的用户感知转化为简单易用的设计因子,又能在保持粤北瑶族服饰文化传统特色的基础上快速进行现代创新设计。

Extraction and Application of Yao Costume Culture Factor in Northern Guangdong

The work aims to study the extraction and application methods of cultural factors by taking the Yao costume culture in northern Guangdong as an example.Firstly,based on the costume culture in northern Guangdong,16 pairs of emotional words were selected to investigate the cultural feelings of tourists and the 7-level scale was used to measure the preference level.Then,according to the relevant rules of the Semantic Differential Method,four kinds of cultural factors reflecting the real needs of the user,such as“Colorful,Historical,Unique and Simple”,were regarded as the extraction type of the factor.Secondly,combined with the color,graphic,silhouette and pattern resources from the Yao costumes in northern Guangdong,the cultural connotation and application value were analyzed.At the same time,the visual form of the factor was extracted from the corresponding method by the Map Analysis method for subsequent design.Thirdly,the Shape Grammar was used to design and reconstruct the extracted factors,and the results were applied to the design of Yao travel commemorative silk scarves in northern Guangdong.The methods can not only transform the complicated user perception into easy-to-use design factors,but also quickly carry out modern innovative design on the basis of maintaining the traditional characteristics of Yao costume culture in northern Guangdong.