| 浅谈加油站市场营销策略 |
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| 引用本文： | 蔡家强. 浅谈加油站市场营销策略[J]. 石油商技, 2001, 19(4): 31-33 |
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| 作者姓名： | 蔡家强 |
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| 作者单位： | 中国石油化工股份有限公司福建石油分公司,福州,350003 |
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| 摘 要： | 采用市场营销策略的理论框架，深入分析我国加油站现状，结合国外加油站市场营销的先进经验，提出我国加油站市场营销策略的基本思路。
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| 关 键 词： | 加油站 市场营销 策略 中国 成品油 零售市场 |
| 修稿时间： | 2001-07-10 |
A Brief Discussion On The Market Development Strategy Of Gas Service Station |
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| Cai Jiaqiang. A Brief Discussion On The Market Development Strategy Of Gas Service Station[J]. Petroleum Products Application Research, 2001, 19(4): 31-33 |
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| Authors: | Cai Jiaqiang |
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| Abstract: | The current status of gas service stations in China is analyzed in detail using the theoretical frame of market development strategy, and a principal guideline for market development strategy of domestic gas service station is suggested based on the above analysis and in combination with the advanced experiences of foreign gas station's market development. |
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| Keywords: | gas service station marketing strategy |
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