专访国际广告机构TBWAHAKUHODO:以颠覆~?方法论,造福“生活者”

<正>“对于每个想法,我们都会问:‘这是否具有颠覆性?’因为如果我们不以达到这个准则为目标,那么就会陷入‘只要满足预设的条件和要求,那就足够了’的甜蜜陷阱中。”“To any ideas we ask ’Is this Disruptive?’ and if we don’t aim to meet this guideline,it will make us fall into the sweet trap of thinking that’as long as the given conditions and requests are met,it’s enough’.”