| 应对同质竞争的个性化包装设计 |
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| 引用本文： | 黎,英.应对同质竞争的个性化包装设计[J].包装学报,2010,2(3):54-57. |
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| 作者姓名： | 黎 英 |
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| 作者单位： | 湖南工业大学,包装设计艺术学院,湖南,株洲,412007 |
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| 摘 要： | 基于商品同质化与包装设计同质化的市场竞争，提出从包装结构设计角度考虑的个性化设计方法，并从包装结构的趣味性、舒适性、多用途来展开分析，重新认识、思考现代包装结构设计的新形态、新理念，以适应市场经济的需要。
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| 关 键 词： | 同质化 包装结构设计 趣味性 舒适性 多用途 |
| 收稿时间： | 2010/4/20 0:00:00 |
The Individualized Packaging Design for Competition of Homogenous Products |
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| Li Ying.The Individualized Packaging Design for Competition of Homogenous Products[J].Packaging Journal,2010,2(3):54-57. |
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| Authors: | Li Ying |
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| Affiliation: | Li Ying ( School of Packaging Design ＆ Art, Hunan University of Technology, Zhuzhou Hunan 412007, China ) |
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| Abstract: | Based on researches on the homogeneity in commodities and market competition due to homogeneity in commodity packaging structure designs, the individualized packaging design method is put forward from the viewpoint of packaging structure design with the considerations on new concepts and ideas in modern packaging structure design from the aspects of interestingness, comfort, multi-purpose in order to adapt to the needs of the market economy. |
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| Keywords: | homogenization packaging structure design interestingness comfort multi-purpose |
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