视觉思维与语言思维的结合

思维活动是对知觉活动的成品进行再加工的过程，在包装装潢设计的不同阶段，所使用的思维方式也有所不同，具体体现为语言思维与视觉思维这两种方式的更替与结合。语言思维与视觉思维的结合，弥合了感性与理性、感知与思维、艺术与科学之间的裂缝。

Combination of Lingual Thinking and Visual Thinking

Thinking activity is a reprocessing on finished products of perceptional activities.Different thinking manners are applied onto different stages of packing decoration,which is concretely expressed into the alternation and combination of these two manners. Language is not only the concept of perception,but also the essential carrier of rational thinking process ;vision is the first headspring of wisdom,especially,the creative thinking is carried on through the image.The combination of lingual thinking and visual thinking fills in the gaps between the sensibility and logos,aesthesia and thinking,arts and science.